After a round of peer feedback on the logo thumbnails and roughs, I chose two of the four to turn into finished logos. One relies on the word “center,” with a few changes to its DNA, to carry the message. The other is a bit more abstracted and deliberately creates a sense of friendly availability.
I’m not in love with either of these, to be honest, but I think they’re okay and I could defend them to a client. If other classwork hadn’t gotten in the way during the idea generation part of things, I would have done probably upward of a 100 thumbnails. I felt like I could have found some more ideas to mine, and when I got to 40 I remember thinking, “But I don’t have anything good yet!” Ah well.
Finally, I’m including a mockup for each of these logo concepts. Instead of doing something boring like a business card, I wanted to see what these might look like as a window sign and as a standing banner like you see in college bookstores. Et voilà!